The year 2026 is upon us, and with it come fascinating innovations in the world of those who really matter - our dogs. In the Israeli market, the dog food sector is undergoing a revolution: quality, personalization, and advanced technology are leading our choices. And what if we could use AI to choose the right food for our dog? In this article, we will dive into the nutritional innovations at our petite, review Pro-Nutrition 's Protect series, which sets a new standard for functional veterinary food, and discover what Israelis are really looking for when it comes to their best friend's favorite dish.

The transition from "generic" food to customized solutions is deepening. Israelis are no longer just looking for "dog food," but understand the impact of targeted nutrition on fur, digestion, energy levels, and even mood. A number of Pro-Nutrition's leading products, the Protect veterinary series was born from the understanding that a targeted response to common problems should be provided - without sacrificing taste or quality of life. This is a food developed with the help of veterinarians and nutrition experts in France :

Protect Dermato | To strengthen the skin and fur of dogs with sensitivities (green color).

Protect Osteo | For dogs with pelvic and joint problems (red color).

Protect Obesity | For overweight dogs (blue color).

Protect Digest | For easy and comfortable digestion for dogs with sensitive stomachs (orange color).

Protect Urinary | Dog food to prevent kidney problems (yellow color).